Identity Analytics Market Size Was Valued at USD 1.09 Billion in 2023, and is Projected to Reach USD 10.49 Billion by 2032, Growing at a CAGR of 28.61% From 2024-2032
The Identity Analytics Market is swiftly expanding as organizations seek superior solutions to safeguard digital identities and protect against evolving cyber threats. Identity analytics involves leveraging statistics analysis, gadget gaining knowledge of, and artificial intelligence to display and investigate consumer behavior, stumble on anomalies, and save you unauthorized get entry to. It performs an important role in strengthening identity and get right of entry to management (IAM) structures, improving security, and making sure compliance with guidelines which include GDPR and CCPA.
A key driving force for the market’s boom is the increasing frequency of cybersecurity breaches, particularly identification-associated assaults like phishing, credential stuffing, and account takeovers. As agencies undertake remote and hybrid working models, the want for sturdy identification security features has intensified. Identity analytics answers enable companies to tune consumer behavior throughout numerous gadgets and locations, ensuring best legal people get entry to sensitive information. The financial offerings, healthcare, and retail sectors are some of the largest adopters, the usage of identification analytics to save you fraud, shield consumer information, and streamline access manage.
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Major Key Players Considered in the Market are:
Oracle (US),Verint Systems (US),LogRhythm (US),Okta (US),Novetta (US),Prolifics (US),NetOwl (US),Anomalix (US),Quantum Secure (US),SailPoint Technologies (US),NetIQ (US),Gurucul (US),Centrify (US),One Identity (US),Confluxsys (US),ID Analytics (US),Evidian (US),Hitachi ID Systems (Canada),IDAX Software (UK),Brainwave GRC (France),Nexis GmbH (Germany),Traxion (Netherlands),Happiest Minds (India), and other major players.
Key Drivers in the Identity Analytics Market
Growing Threat of Cybersecurity Breaches: Cybersecurity threats have grow to be a chief subject for businesses and governments global. With digital transformation and the great use of cloud-based totally services, the attack floor for cybercriminals has grown drastically. Identity-related threats, which include phishing assaults, account takeovers, and credential stuffing, have come to be greater not unusual, making identification security a top priority. Identity analytics answers provide real-time tracking and insights into consumer conduct, supporting groups hit upon unusual hobby styles which can suggest a safety breach. By studying information which include login times, locations, and device utilization, those solutions can discover potential risks early and cause appropriate movements to dam or mitigate the assault.
Compliance with Regulatory Requirements: With stringent guidelines which includes the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other statistics privacy legal guidelines, groups have to enforce strong identification control practices to make certain compliance. Failure to comply with these policies can lead to sizable fines and reputational harm. Identity analytics offers a proactive method to compliance by using imparting insights into user get right of entry to patterns and tracking identity-associated sports. This enables agencies make sure that simplest legal individuals have get admission to sensitive statistics, reducing the chance of insider threats and unauthorized data exposure. Moreover, identification analytics can assist businesses automate reporting and auditing procedures, making it less difficult to illustrate compliance at some stage in regulatory inspections.
Segmentation Analysis of Identity Analytics Market
By Component Type
- Solutions
- Services
By Deployment
- On-Premise
- Cloud
By End-User
- IT & Telecommunication
- BFSI
- Government
- Retail & Consumer
- Healthcare
Regional Analysis
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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Key Trends in the Identity Analytics Market
Integration of Artificial Intelligence and Machine Learning:
The use of AI and ML is a prominent fashion within the identity analytics marketplace. These technologies decorate the capacity to come across anomalies, expect threats, and automate responses in real-time. By getting to know user behavior patterns, AI-driven identification analytics answers can higher pick out uncommon sports or potential threats, considerably improving accuracy in threat detection.
Shift Toward Zero Trust Security Models:
The “0 agree with” safety model is gaining traction, emphasizing continuous identity verification instead of granting blanket get right of entry to primarily based on credentials. Identity analytics performs a critical role in this shift, continuously monitoring and validating consumer identities to make sure they align with real-time conduct and get right of entry to regulations. This model is especially beneficial in safeguarding remote paintings environments and reducing insider threats.
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Key Industry Developments in the Identity Analytics Market:
In February 2024, Cisco Systems announced the launch of Cisco Identity Intelligence at Cisco Live EMEA in Amsterdam, enhancing its Security Cloud with a focus on identity as a critical attack surface. Jeetu Patel, EVP and GM of Security and Collaboration emphasized the integration of identity, networking, and security as essential for robust business protection. This strategic expansion into identity intelligence aims to address vulnerabilities exposed by recent significant breaches, positioning identity as the new security perimeter.
In August 2022, Gurucul, a supplier of identity and access analytics, XDR, UEBA, and next-generation SIEM, announced enhanced multi-cloud deployments, cross-cloud compatibility with all major cloud stacks, including Amazon, and extended support for poly-cloud architectures. These new cross-cloud capabilities offer sophisticated linking, correlation,and behavior baselines on access and activity across cloud environments in addition to deployment support.
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